Win/win for everyone. New recruits want to see a company's purpose for society in action on issues which matter to them, while taking up the opportunity to engage practically and develop new skills (communication, project management, people management and problem-solving).
Volunteering also aids career progression as employees 'build a platform' and heighten their visibility as contributors to workplace Culture & Values.
And at the heart of it all, people have fun and make friends!
The culture of your company is a key ingredient setting you apart from your competitors in the eyes of millennials, and CSR is one of the best ways to shape that culture and show future hires that your company is serious about giving back. In fact, nearly two-thirds (64%) of millennials surveyed said they strongly consider a company’s social and environmental commitments when considering where to work, and the same number indicated they won’t even take a job if a company doesn’t have a strong CSR program. More than nine in 10 millennials also said they would switch brands to one associated with a cause.