The range of products that counterfeiters target is wide-ranging. The latest report from the European Union Intellectual Property Office in its series quantifying the cost of intellectual property infringements focusses on the impact of the sale of counterfeit tyres and batteries.

The impact is not only that significant amounts of genuine sales are lost (€2.2bn annually in respect of tyres and €180m annually in respect of batteries). The report also highlights the non-economic impacts of counterfeit sales, including the clear safety risk to users and the potential threats to the environment.

Reports such as this are useful in that they both bring the problem of counterfeit sales to the attention of a wider audience and also quantify the impact for manufacturers, allowing them to consider how best to focus their anti-counterfeiting initiatives.