Funding of social care is a politically charged issue, as the Conservative government found out to its cost at the last general election when its proposal to reform the criteria for social care funding was met with public outcry.

However, the industry is in need of reform and a sensible debate needs to take place on how social care can be funded in the future.  

With demand increasing year on year and funding having been cut, outcomes for our ageing population will only worsen unless the funding challenge can be properly communicated to the public at large and an adequate funding system put in place.